IIf you’re a startup founder, you’ve likely realized that accessing capital is one of the biggest challenges for growth, hiring, product development, and gaining market share.
But what if there were a modern, digital, and accessible way to attract investors without relying on bureaucratic models or giving up significant control of your company?
That alternative exists — and it’s called equity tokenization.
🔍 What Is Equity Tokenization?
Equity tokenization is the process of transforming company ownership into digital tokens, which function as fractional representations of equity. These tokens can be acquired by investors interested in supporting the company, in a simple and transparent way.
In practice, it’s like creating small digital investment shares, available from R$ 200, which can be sold directly online through a platform like iSelfToken.
🚀 Why Does This Accelerate Your Startup’s Growth?
- Integrated marketing – The fundraising itself serves as a visibility and market validation campaign.
- Faster fundraising – You access a much broader audience than banks or funds: anyone interested can become an investor.
- Faster fund release – On iSelfToken, 50% of the funds are released as soon as tokens are sold.
- Less bureaucracy – No need for multiple rounds or exhaustive audit processes.
- Less dilution – You retain greater control of the company compared to traditional funding rounds.
✅ Practical Example:
Imagine you want to raise R$ 800,000. The platform generates 4,000 tokens of R$ 200 each. Every investor who buys a token is investing in your startup and trusting your vision.
You define how the funds will be used, present your proposal, and go through legal analysis to earn the “Verified Startup” badge. This increases public trust and can speed up your fundraising even more.
The iSelfToken platform uses a badge classification system to help investors choose the best startups.
🧩 When to Use Tokenization?
Equity tokenization is ideal for startups in the ideation, operational, or traction phase that:
- Have a structured business plan;
- Need to raise between R$ 300,000 and R$ 15 million;
- Want to maintain autonomy and agility;
- Are willing to communicate their vision transparently.
🎯 Conclusion
Tokenization is not just a trend: it’s a revolution in capital access.
It puts the power of fundraising in the founder’s hands, supported by secure, accessible, and scalable technology.
At iSelfToken, we make this process simple, validated, and fully supported.
🌐 Discover how to tokenize your startup and raise funds with autonomy: www.iselftoken.com
